Quick-Start Brief — Where We Win & How to Sell · June 2026
For full detail: Full Strategy Document →
v2.0 · Confidential
The one-page answer to "where does commvita add value quickly?"

Three quick wins. One entry point. A mandate that does the selling for us.

Every NHS Integrated Care System in England must meet the SPR 2028 mandate. The compliance tools they need to get there — commvita has already built them. That is where we start.
NHS Modernisation Bill 2025 · SPR 2028 deadline · 42 ICS · all must comply
Section 01

The Three Quickest Ways to Add Value

Each can be sold independently, to a different buyer, on a different budget. None requires us to displace an EPR first.

Win 01 · Fastest

Compliance tools every ICS is legally required to buy

Now — Phase 1

The Data (Use and Access) Act 2025 (Royal Assent June 2025) and the SPR 2028 mandate require every ICS to implement DSPA management, opt-out registries, NRL registration and PRSB compliance scoring. This is not optional. Orgs doing it on spreadsheets pay 3 months of manual work per annual cycle.

£150k–£350kper year · Assurance & Compliance package
Sell to: IG Lead / SIRO (the gatekeeper). Demo: DSPA Manager → Opt-Out Registry → DSPT auto evidence pack — all in one click.
Win 02 · Next

Replace CareCentric (read-only viewer) with an active shared record

Phase 2 · Months 4–9

Graphnet CareCentric holds 20+ ICS contracts and serves ~17M patients — but it is a read-only viewer. Clinicians can see a problem but cannot act on it. commvita adds MDT action menus to every timeline entry: raise a task, make a referral, update a care plan, escalate — without leaving the record.

£500k–£1.2Mper year · Active Shared Care package (ICS-wide)
Entry via: Phase 1 Assurance customer. Demo: NHR timeline → Action menu → INT task board live. The CareCentric rep cannot show this.
Win 03 · Parallel

Eliminate the middleware bill on day one

Any phase · cross-cutting

NHS orgs pay £50k–£500k/year for Mirth Connect, Rhapsody or Iguana middleware to route HL7 and FHIR messages between systems. commvita has a native HL7 v2 engine, FHIR R4, GP Connect, BaRS, NRL and a visual transformation studio — all in one licence with no per-channel fees.

£50k–£500kannual saving vs middleware (justifies our licence)
Sell to: ICS CIO or integration team. Line item: "cancel Mirth, save £150k, use commvita Connector Dashboard." The business case writes itself.
Section 02

The Selling Motion — Four Steps, Low Risk

The entry is compliance-first: the lowest-risk, mandate-driven step that requires no competitive displacement and no EPR change. Everything else follows from there.

Why the mandates do the selling

Every ICS in England is already a prospect. The NHS Modernisation Bill 2025, DUA Act 2025, DSPT 2024/25 and NRL v3.0 mandate are not future risks — they are live obligations that IG Leads are being held to account for today.

commvita is the only platform built to these standards from the ground up. Everyone else is retrofitting. That means a cold-call becomes "I hear you have a DSPT deadline in six weeks…"

Step 1 · Lead-gen

Free ShCR Maturity Scorecard

IG Lead / CIO completes a 15-minute self-assessment. Gets a 5-dimension score, national benchmark, 90-day gap plan and a board-ready PDF.

£0 · Qualified lead
Step 2 · Land

Assurance & Compliance Package

DSPT evidence pack, DSPA Manager, opt-out registry, NRL registration, PRSB scoring, SPR Readiness Toolkit. No EPR replacement needed.

£150k–£350k/yr
Step 3 · Expand

Active Shared Care

Convert Assurance customers to active shared care. MDT action menus, Whole Person Record (11 tabs), ICS Population Analytics. Displace CareCentric.

£500k–£1.2M/yr
Step 4 · Grow

ICS Operational Platform

Add primary & community care, QOF intelligence, connector dashboard (Mirth out), AI embedding. PCN and vertical pack pull-through.

£1.5M–£4M/yr

Vertical packs (Maternity, Social Care, Mental Health, US ACO) run in parallel at any step — pulled in by a specific buyer on their own budget line (£25k–£250k/yr each).

Section 03

Who to Call First & What to Say

Three target conversations that open in weeks, not months. Each has a mandate-driven urgency hook.

Who Where they work Their pain today Opening line What to demo Phase
IG Lead / SIRO NHS Trust / ICB DSPT toolkit is a 3-month manual cycle on spreadsheets. DUA Act opt-out is unclear. DSPA across 8 orgs is a mess. "We auto-generate your DSPT evidence pack from live data. It takes one click instead of three months." DSPA Manager → Opt-Out Registry → one-click DSPT export Now
ICS CIO Integrated Care System CareCentric contract renewal imminent. SPR 2028 — no plan. Paying £150k+/yr for Mirth Connect on top of it. "Our free ShCR Maturity Scorecard takes 15 minutes. Most ICS score 'Developing'. We'll show you what that means for your 2028 deadline." Free ShCR Maturity (score + benchmark PDF) → NRL Connector active → SPR Readiness Toolkit Now
ICS Transformation Director (ConCR) NHS England ConCR programme No visibility of which 8 member orgs are SPR-ready. Cannot submit ConCR return. Board reporting is manual narrative. "We give the ICS a live dashboard of contributing-org readiness — the exact data you need for the ConCR national return." SPR Readiness Toolkit (Phase gauge) → NRL Connector PRODUCER ACTIVE → ICS Population Analytics Now
PCN Clinical Director / GP Partner Primary Care Network QOF gaps cost thousands/year. GP Connect pull is manual. eConsult sits outside the EPR — triage re-keyed by hand. "When your GP prescribes metformin, commvita surfaces the DM006 QOF gap inline — before they close the consultation." Prescriptions → QOF inline alert → Smart Cohort NLP "T2DM HbA1c > 75 not reviewed 12m" → 847 patients in seconds Phase 3
Director of Adult Social Care Local Authority NHS and social care records have never talked. Care Act cost cap (live Oct 2025) needs tracking no system provides. "We bring the NHS discharge summary and medication list into social care on admission — and track the £86k care cap automatically." Whole Person Record Social Care tab → Care Act Cost Cap register → Direct Payments ledger Vertical pack
Care Home Chain Manager Care Home Group (HC-One / Barchester type) No NHS record access on admission. DNACPR not shared with NHS paramedics. CQC Reg 17 evidence is paper. "Your staff can see a resident's NHS meds, DNACPR and ACP the moment they arrive — and export the CQC Reg 17 evidence pack." Care Homes Shared Record → DNACPR banner → observation log → CQC evidence tab Vertical pack
Section 04

The Comparison That Wins the ICS Deal

Graphnet CareCentric is the incumbent in 20+ ICS contracts. It is a read-only viewer. This one comparison closes Phase 2 conversations.

Incumbent — to displace

Graphnet CareCentric

  • Read-only viewer — clinician can see the problem, cannot act on it
  • No MDT action menus on timeline entries
  • No native FHIR R4 — still HL7 v2 adapter-dependent
  • No ICS-level population analytics or care-gap detection
  • No SPR programme tooling (NRL, PRSB, Maturity Scorecard)
  • No social care integration
  • No AI — no ambient clinical, no CDSS, no cohort NLP
  • Legacy architecture (~20 years old)
VS
commvita — active platform

commvita Active Shared Care

  • MDT action menus on every NHR timeline entry (Task / Referral / Care Plan / Escalate)
  • Native NRL v3.0 + FHIR R4 — no adapter, no per-pointer licence
  • ICS Population Analytics: cross-setting care-gap detection (DM006 etc.)
  • Full SPR toolkit: NRL, PRSB scoring, Maturity Scorecard, Readiness Toolkit
  • Social care bridge: Mosaic-sourced data in the Whole Person Record
  • Embedded AI: Ambient Clinical AI, CDSS, Smart Cohort NLP
  • Built for 2028 mandate — not retrofitting
  • Eliminates middleware (Mirth / Rhapsody) — saves £50k–£500k/yr
Section 05

Three Demo Scripts — One Per Buyer

Copy-paste the sequence. Each is a 10–15 minute live walkthrough that ends with a "how do we get started?" conversation.

Demo A IG Lead / SIRO — "The compliance mandate demo"
ShCR Maturity Scorecard → Score: "Developing 3.2/5" → DSPA Manager (8 orgs, RAG, signatory) → Opt-Out Registry (DUA Act partial opt-outs) → Legitimate Access Log (anomaly alert) → One-click DSPT export → "This replaces your 3-month cycle"
Demo B ICS CIO — "The CareCentric displacement demo"
NHR Timeline (patient cross-setting record) → Action menu on entry → MDT Task → INT Task Board live → Whole Person Record (GP + acute + social + frailty) → ICS Population Analytics: DM006 gap → "CareCentric shows you the problem. We let you act on it."
Demo C PCN Clinical Director — "The QOF money demo"
New Prescription: metformin → Inline QOF alert: DM006 outstanding → Smart Cohort NLP: "T2DM HbA1c > 75, not reviewed 12 months" → 847 patients in 3 seconds → Recall campaign launched → "Every QOF point recovered = money. This does it inline, not retrospectively."
Section 06

Market Numbers — Why Now

The timing is not optional. The SPR 2028 mandate creates a procurement wave that has already started.

42
NHS ICS in England — every one is legally required to meet the SPR 2028 mandate
1,300+
Primary Care Networks — PCN pull-through once the ICS beachhead is placed (Phase 3)
17,000+
Care homes in England — buyer-led B2B pack (£25k–£100k/yr per group)
2028
SPR deadline — every NHS provider must contribute. Procurement decisions being made now.
ARR trajectory if we place 3 ICS in Phase 1
£300k–£700k
Phase 1 · 2–3 ICS Assurance
£1.5M
Phase 2 · 2 ICS Active + 1 care-home chain
£4M
Phase 3 · 3 ICS full + 10 PCN + 2 trusts
£18M
Phase 4 · 15 ICS · 50 PCN · AI lock-in
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